Home buyers fall into many categories. Some depend on internet to get the information about their dream homes. Others delegate the task of house hunting to a third-party resource that can do all the checking before they choose the right house. In the age of internet, there is still value for word-of-mouth endorsements, and this is not a joke. In fact, an army of supporters spreading the word that your house is on sale in the market is a blessing worth more than all the advertisements in the world.
Promoting Yourself and Promoting Your Client
When it comes to marketing your client’s house, and if you are doing it by yourself, you must approach a customer who wants to buy a home from every angle. Using referrals, printing ads, getting the word out through friends and colleagues and so on, any form of selling can be effective. And remember, a thank you note at the end of the conversation written with your own handwriting can go a long way. It can make your customers feel special in this age of paperless electronic communication. In essence, the most effective promotion can take any form. It can be a bunch of pleasant words spoken to the right person, or it may be a few words towed across the sky with a fixed-wing aircraft. Either way, successful promotion is the one that makes your client take action. It is the one that causes them to call you and request for an open house.
The Bottom Line
The message is simple. It is to tell your potential home buyer that you are the homeowner’s real estate agent selling the house and they should buy it. Everything else is icing on the cake. That’s right. In this age of highly competitive housing market, there is a need to ice the cake as much as possible in order to grab buyers’ attention. There are real estate agents who have made a fortune with this idea. Their approach to promotion may not have been the conventional one. For example, one agent of homes for sale daytona beach fl may have held a charity party at an open house. The theme of selling may appear uncommon here, yet the seller is promoting his house effectively every time people come to offer their donations.
Take a look at what another seller’s agent has been doing to sell one dozen investment properties in a small town in Ohio. This agent who is showing 5 acres along with a beautiful country house is hiring a few horses and trainers to give customers and their families a ride around the farm. People may never remember the name of the agent, but they are sure to remember that they had an exciting and fun-filled horse ride at the property. This is the kind of impression that you want to create with your prospective customers. After all, being ignored is an expensive state when you have a big house to sell, you just can’t afford it.